meet the designgoddess

“The term ‘DesignGoddess’ started as a nickname... and it stuck.

It became my brand, and it’s been unforgettable ever since.”
 — Lucinda Sperry

what makes a designgoddess?

Lucinda Sperry is a creative consultant, brand strategist, and the founder of DesignGoddess.com, a boutique studio known for bold ideas, visual clarity, and results-driven design.


In 1998, Lucinda launched DesignGoddess to help businesses—especially small and mid-sized ones—access powerful, strategic design without agency bloat. Since then, she’s worked with 100s of businesses to build compelling brand identities, design marketing campaigns, and launch standout digital experiences.


Lucinda thrives on specialty projects that require creative intensity—the kind of work that demands originality, vision, and execution. Whether you’re building a brand, refreshing a website, or launching a campaign, she’s the partner who brings both creative fire and strategic focus.


Let's start something brilliant!

where it all started

Lucinda began her career in magazine and newspaper publishing, developing her craft in editorial design, layout, and advertising. Over the years, she’s expanded her expertise into digital design, social media strategy, and marketing consulting — staying at the intersection of creativity and innovation.

Let’s work together.

Call us at 515-201-8323

  • Lead with Vision

    Every great design starts with clarity and purpose.

  • Turn up the Intensity

    I thrive on complex, high-impact projects—and I always bring the energy.

  • Think strategically. Design beautifully.

    Your visuals will never be “just pretty.” They’ll work hard and tell a story.

  • Keep it Real

    Collaboration works best with honesty, empathy, and respect—for your goals, your audience, and your time.